Welcome to My Creative Journey
Hi there! I'm Christy, and I’m excited to share a bit of my world with you.
I’ve always been drawn to creativity, whether through event planning, content creation, or mixing up a signature cocktail as a professional mixologist.
Now, I’m diving into the world of digital marketing, where I get to combine my love for storytelling with strategy.
This blog will be a space where I document the things I’m learning and the projects I’m working on as I grow in this ever-evolving field.
Why I Chose Adidas
Adidas was my top choice for this course because they represent more than just a sportswear brand, they’re a symbol of innovation, cultural relevance, and social responsibility.
What truly stands out is Adidas's commitment to sustainability; they’ve pledged that by 2025, 90% of their products will be made with sustainable materials, according to their official sustainability targets here.
Moreover, Adidas believes that embedding diversity, equity, and inclusion into their culture not only gives their employees a sense of belonging but also provides a competitive advantage. They emphasize fostering a culture where everyone has equal opportunities to thrive, which reflects the diversity of their consumers and communities.
I chose Adidas because their brand story is a perfect example of how authenticity and adaptability can go hand in hand. They don’t just sell products; they tell stories—stories that connect with people on an emotional level and inspire action.
I’m excited to dive deeper into their marketing strategies and understand how they create such a strong brand presence while staying true to their core values.
What I Hope to Learn
I want to learn how to bring brands to life through digital marketing.
I’m especially interested in how brands like Adidas connect with their audience in meaningful ways, and I want to know what makes their content so impactful.
By studying their approach, I hope to gain a better understanding of how I can use my creativity and passion to build strong connections with the people I want to reach in my own business ventures. Whether it’s through social media, storytelling, or hands-on experiences, I want to learn how to create content that not only looks good but also makes people feel something.
Looking Ahead
I’m excited for what’s ahead and grateful to have this space to share my journey.
My hope is that through this blog, I can not only show you what I’m learning but also connect with others who share similar passions.
So, whether you’re here for inspiration, insights, or just curious about what I’m up to, I’m glad you’re along for the ride.
I look forward to sharing more about my growth, challenges, and all the little moments in between that make this journey so rewarding.
